February 23, 2025 marked a memorable day for pet enthusiasts in the UAE as Desert Splash 2025, hosted by Pet With It, unfolded from 2 PM to 6 PM. This unique pet-friendly event brought together pet parents and their furry companions for an afternoon filled with excitement, interactive activities, and exclusive product showcases from leading pet brands.
Set against the stunning backdrop of the open desert landscape, Desert Splash provided a one-of-a-kind outdoor experience designed specifically for dogs and their owners. The event featured a chlorine-free swimming pond, allowing dogs to cool off and play in a safe, natural environment. This refreshing oasis was a highlight for many, offering pets a chance to splash around and enjoy the water under the warm desert sun.
Beyond the swimming pond, the event was packed with interactive games and activities aimed at strengthening the bond between pets and their owners. These activities not only provided entertainment but also encouraged healthy exercise and socialization among dogs of all breeds and sizes. The lively atmosphere was filled with laughter and wagging tails, making it an unforgettable experience for all attendees.
Adding to the excitement was a dedicated pet market, where leading pet brands, veterinarians, and animal enthusiasts showcased their products and services. Pet parents had the opportunity to explore the latest in pet care, from nutrition and accessories to wellness and training. The market was bustling with exclusive giveaways and freebies, ensuring that everyone went home with something special.
SMBG Group: Leading the Pet Industry in the UAE
A key participant in Desert Splash 2025 was the SMBG Group, showcasing two of its premier brands—Schesir and Pro Nutrition. With over 20 years of expertise in the pet and aquatic industry, SMBG has established itself as a leading distributor of premium pet products across the UAE and the Middle East.
Operating in over 36 countries and serving both B2B and B2C markets, SMBG is the exclusive distributor of globally renowned pet brands. Their commitment to premium pet nutrition and well-being is evident in their carefully curated product lines and dedication to customer satisfaction. At Desert Splash, SMBG provided attendees with free samples and in-depth product insights, highlighting the benefits of premium, science-backed pet nutrition.
Schesir: Premium Nutrition for Cats & Dogs
Schesir is a globally recognized pet food brand celebrated for its commitment to high-quality ingredients and balanced nutrition. Focusing on natural formulations, Schesir ensures that cats and dogs receive the best possible diet to support their overall health and vitality.
- Real, Natural Ingredients: Schesir products are made with real meat and fish, offering pets the authentic flavors they love.
- Grain-Free and High-Protein Formulas: Designed for better digestion and to boost immunity, these formulas cater to pets' natural dietary needs.
- Wide Range of Options: With an extensive selection of wet and dry food, pet owners can find the perfect match for their pets' preferences and nutritional requirements.
At the event, pet owners had the opportunity to learn more about Schesir's commitment to natural pet nutrition. The brand's representatives were on hand to answer questions and provide personalized recommendations, ensuring that every pet parent could find products suited to their pet's unique needs.
Pro Nutrition: Scientifically Formulated Pet Food
Pro Nutrition is a trusted brand dedicated to providing expert-formulated pet food that meets the specific nutritional needs of pets at every life stage. Developed by veterinary specialists, Pro Nutrition's recipes are crafted to deliver optimal health benefits for both dogs and cats.
- Nutritionally Balanced Formulas: Each product is designed to provide a complete and balanced diet, supporting overall wellness.
- High-Quality Ingredients: Utilizing premium ingredients to promote healthy digestion, strong immunity, and vibrant health.
- Tailored Recipes: Offering specialized formulas to meet the dietary needs of various breeds, sizes, and ages.
Visitors to the SMBG booth were able to sample Pro Nutrition’s premium offerings. The team provided personalized consultations, helping pet owners make informed decisions about their pets' dietary needs and highlighting how tailored nutrition can significantly impact pet health and happiness.
A Successful Event for UAE Pet Enthusiasts
Desert Splash 2025 was a resounding success, leaving a lasting impression on all who attended. The event not only offered a fun-filled day for pets and their owners but also fostered a sense of community among pet lovers in the UAE. It showcased the latest in pet care innovation while emphasizing the importance of quality nutrition and responsible pet ownership.
The participation of SMBG Group reinforced their commitment to enhancing pet health through premium nutrition and high-quality products. By engaging directly with consumers, they continue to build trust and establish themselves as leaders in the pet industry.
For those who missed the event, Schesir and Pro Nutrition products are readily available at leading pet stores across the UAE. Pet owners are encouraged to explore these brands to provide their furry friends with the very best in nutrition and care.
📍 Find these premium products at your nearest pet store. For B2B orders, visit the SMBG website or contact the team directly. Click here