Redefining Pet Nutrition: The Schesir Transformation in 2025
In 2025, Schesir embarks on its most exciting journey yet — a complete brand evolution focused on delivering first-in-class natural nutrition for cats. This transformation is more than just a new look. It’s a strategic shift toward complete and balanced diets, improved ingredient integrity, smarter packaging, and tailored options for every feline lifestyle.
Nutrition-First Philosophy: Good Things in Every Bite
Schesir’s new guiding principle is clear: Nutrition First. This means moving away from fragmented complementary products and toward a more unified, health-driven approach.
The 2025 product range is crafted to deliver:
- ✅ High-quality animal proteins
- ✅ Low carbohydrate content
- ✅ High moisture to support hydration
- ✅ Added vitamins and minerals for complete diets
In other words, it’s the next best thing to letting them hunt in the wild.
Complete Wet Food: The Future of Feline Feeding
Historically, Schesir offered primarily complementary wet foods, which required pet parents to supplement meals with additional nutrients. That changes in 2025.
Over 80% of the wet portfolio is now Complete & Balanced, ensuring:
- Complete daily nutrition
- Consistent taste and texture
- Enhanced feeding flexibility (solo or mixed feeding)
Whether it’s tuna with shrimp or chicken with pumpkin, Schesir’s wet foods now come with added vitamins and minerals — all while preserving natural fillets and minimal processing.
Variety for Wellness: Taste, Texture & Nutrition Combined
Cats, much like humans, enjoy variety in their meals. This isn't just about taste — it’s about nutrition. A varied diet replicates what felines would experience in the wild: different prey sources, different nutrients.
That’s why Schesir offers its complete foods in multiple formats:
- Fillets
- Paté
- Mousse
- Jelly
- Broth
Each format is carefully balanced for nutrients and flavor appeal, ensuring better appetite stimulation and complete dietary support.
Targeted Nutrition for All Life Stages
In 2025, Schesir also introduces more specific options tailored for:
- Kittens – Growth-focused formulas with digestibility support
- Adult cats – Maintenance blends with hydration and protein support
- Senior cats – Easy-to-digest recipes with joint and vitality support
These targeted solutions support mixed feeding options:
- ✅ Complete wet food + dry (oven baked or extruded)
- ✅ Functional treats and snacks
- ✅ Protein- and hydration-focused blends
This approach offers maximum flexibility while maintaining nutritional integrity.
Upgraded Packaging, Same Transparency
The rebranding comes with a sleek, modern design that’s also practical and shelf-ready. New benefits include:
- Color-coded flavors for fast shelf recognition
- More flexible tray and carton sizes for retailers
- Better logistics and EAN code tracking
For consumers, this means:
- Easier to shop
- More convenient multipack options
- Consistency in favorite flavors (e.g., tuna is always light blue, chicken always green)
Complete Feeding System: Wet, Dry & Mixed Options
The 2025 range is designed to support all feeding styles:
- 100% wet complete meals (ideal for hydration)
- Dry kibble for dental and crunch preference
- Mixed feeding for enhanced taste, texture, and function
By combining proteins, hydration, and life-stage specific formulas, Schesir becomes your one-stop solution for feline nutrition.
The Competitive Edge: Why Pet Parents Choose Schesir
In a crowded pet food market, Schesir stands out with:
- Natural ingredients, minimal processing
- Hydration-focused meals ideal for UAE's hot climate
- Complete and balanced meals for every life stage
- Modern packaging for easier selection and shopping
Plus, Schesir’s Italian manufacturing guarantees high safety standards and ingredient traceability.
Final Thoughts: Nature, Science, and Schesir
With the 2025 update, Schesir repositions itself not just as a pet food brand, but as a nutrition partner for your cat's lifelong health. Whether your feline friend is a picky eater, needs hydration support, or just deserves the best — Schesir delivers.
Feed confidently. Feed naturally. Feed Schesir.